The science and practice of Predictive Analytics is well-established and rapidly gaining ground in the public and private sectors. It’s not magic anymore because we now have Business Intelligence (BI) systems that harness and organize massive amounts of disparate data and model that data in ways that allow humans to be proactive and make informed[…]
Getting all your beer data in one place for analysis Typically we only hear of Syndicated, Off-Premise/Retail Market Data being tracked. As the Brewers Association mentions on this article, that is because 80% of sales come from Off-Premise. But ask any Beverage Industry Vet out there and they will say that brands are built On-Premise.[…]
Invest more time and effort in statistically-backed sales planning and forecasting With the number of US Breweries on the rise SKU Proliferation is becoming a hot topic. Not only does this make competition for market share amongst Breweries fierce, but it also creates issues for Distributors when it comes to space in their warehouse. SKU[…]
The Brewers Association (BA) released 2015 data on U.S. craft brewing growth. With more breweries than ever before, small and independent craft brewers now represent 12 percent market share of the overall beer industry.
The Five Koan of Beverage Forecasting Having a hard time figuring out how to use forecasting when the results never seem good enough? For many of us, forecasting seems like either too much work, or too complicated to get right. So we fall back on our best estimates, based on our reps’ information, or simple[…]
Although we have not seen the full year volume growth statistics, as of July 2015, US craft beer production volume had increased 16%. With this increase in volume comes a large spike in competition as well. In 2012, for example, there were 2,401 craft breweries in the US. In 2013 we saw that number rise[…]